Deeper into Donor Behavior & Preferences: 2016 Donor Loyalty Study
About the Event
May Educational Luncheon
We all want donors who are excited, engaged, and want to come back again, and again. It’s about more than just retaining, but creating loyal donors who feel passionate about your cause and help share your story. Abila’s Donor Loyalty Study digs deeper into donor preferences and behavior, specifically around what drives donor loyalty. The Study is based on responses from 1,136 U.S. donors, and includes special sections on high-wealth donors (those who earn more than $200,000 annually) and generational trends. In this session we’ll look into how donors behave and why, what content resonates with donors, and how nonprofit organizations can adjust their strategies accordingly to better nurture donors by giving them what they want, when they want it, and how they want it.
Key Takeaways from this Session:
- The latest giving trends and interests
- Developing the right content for the right context.
- Segmenting your donors for more personalized content.
- Building loyalty with volunteerism and events
Event Details
This program is a joint meeting with the Planned Giving Council of Eastern Wisconsin
About Our Speaker:
Tad Druart VP of Marketing, Abila
Druart began his career in the nonprofit sector serving in a variety of professional roles with Special Olympics, Texas, and subsequently as director of athletic marketing and development at Texas State University. Tad has more than 25 years of experience in software marketing and corporate communications with leading technology providers such as Convio, Dell, CompassLearning and National Instruments. Druart currently serves on the Board of Trustees for Newman University in Wichita, KS, where he also serves as President of the Alumni Association.