Life Cycle of a Donor Database
About the Event
June Educational Luncheon
Presented by Lawrence Henze, Principal Consultant/Founder for Target Analytics, a division of Blackbaud
With 37 years in the fund development world, I have seen the evolution of fundraising databases from index cards, spreadsheets, DOS to Windows and to present-day data visualization tools paired with a data warehouse for BIG data. After a brief walk down bad memory lane, we will focus on the following:
- What good data can do for you
- What is good data
- How to use data for trend analysis, descriptive statistics and predictive analytics
- A few key implementation techniques
Event Details
About Our Presenter:
Lawrence has worked in the nonprofit sector for 37+ years, with the first 13 years focusing on development and marketing positions in the not-for-profit sector, primarily in higher education. Since 1993, Henze has worked in the field of data and predictive analytics, creating analytics services and related consulting on behalf of organizations in the United States and Canada. Lawrence is a frequent presenter at nonprofit conferences covering subjects that include annual giving, planned giving, relationship management and predictive analytics.