Unleashing the Power of Donor Databases - January Education Session

Your donor data plays a pivotal role in shaping your fundraising strategy. Your organization’s database can help you improve efficiency; personalize donor communications; and report on your fundraising success. Alternatively, a poorly managed or disorganized database can do the opposite: halting progress and harming donor relationships. 

Whether you’re looking for your first donor database; looking to make a database change; or wondering how to optimize your database and team - join us for this panel discussion! Our panelists will share their insights, experiences, and strategies for maximizing your donor database for fundraising success in 2024 and beyond. 

 

Panelists: 
●    Alyssa Cabreza, Feeding America Eastern Wisconsin, Senior Donor Database Administrator 
Alyssa Cabreza is the Senior Donor Database Administrator at Feeding America Eastern Wisconsin, the largest food bank in Wisconsin. Utilizing Blackbaud’s The Raiser’s Edge CRM, Alyssa is responsible for all gift entry processes, acknowledgements, donor reports, and overall database hygiene & maintenance. After graduating from the University of Wisconsin-Milwaukee, Alyssa has dedicated her career to a variety of work within the nonprofit sector and loves making a positive impact on her community. Outside of work, Alyssa enjoys spending time with family & friends, exploring her home of Milwaukee, and traveling the world.  

●    Catherine Pederson, Loving Venti, CEO and Nonprofit Consultant 
Catherine (Draeger) Pederson, Ph.D. is a relational leader, strategic thinker, fiercely compassionate, and strength-based consultant with over 17 years of experience empowering people to make a difference in their community. She is the CEO and Consultant at Loving Venti Consulting Practice and an Adjunct Lecturer at UW-Milwaukee in the Helen Bader School of Nonprofit Management and Sustainable Peacebuilding programs. She has had experience with various small-to-medium sized nonprofits as the previous Executive Director of Wisconsin Inmate Education Association, Friedens Community Ministries, and Shielded Hearts. Recipient of numerous awards, including the Ten Outstanding Young America's (TOYA) award in 2015 from the United States Junior Chamber (Jaycees) and the Philanthropic 5 recipient in 2016 from United Way of Greater Milwaukee and Waukesha County. She earned her PhD in Leadership, Learning, and Service from Cardinal Stritch and a MA in Christian Studies with an emphasis in leadership from Trinity International University. She lives in Washington Heights, Milwaukee, WI.

●    Jacob Perez, Marquette University High School, Database Coordinator/Database Administrator
Jacob Perez is a born and raised Milwaukeean. He currently works for Marquette University High School as the Database Coordinator/Database Administrator, working in database of more than 20,000+ constituents. Jacob is currently finishing his degree in Software and Web Development.