Creative and Compelling Messages for Digital Solicitations

The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act.

Learning Objectives
At the conclusion of this session, participants will:

• Understand the emotional connection that messages can have with donors
• Know how to build messaging that inspires action and participation among donors and the general public. The various components to messaging that will resonate with an audience - especially complex and challenging organizations that need to inspire quickly in a digital environment.