Millennial Motivation: What Makes Millennial Want to Give

The millennial generation is now the largest generation in our nation’s history but we continue to struggle with how to understand them and their needs. What worked with other generations just isn't working and the amount of giving to non-profits within our economy has remained stagnant. This open and honest discussion will address both the misconceptions and the hype that surround Millennials and their philanthropic goals.

At the conclusion of this session, participants will:
Have a better understanding of why millenials are or are not committed to their organization, be able to create a clear and concise strategy to engage millennial donors, understand how to best steward these donors as they age into different giving segments, and effectively utilize millennial influencers for their organization.

Target Audience: 
The target audience will be fundraisers and non-profit administers of every age group, who would like to learn more about how to work with the very important millennial age group.

About the Presenter:
S. Michelle Cline is the Director of Planned Giving for Capital University in Columbus, Ohio. She is dedicated to using philanthropy in the creation of social change as both a fundraiser and a philanthropist herself.