July 22, 2014

Building Donor Loyalty: How to Double Your Major Gift Revenue

Whether you have no staff or a 10-person development team, an effective major gift program can bring in more revenue than any other fundraising strategy. A healthy major gift program can bring in 80% of an organization's revenue. The key to success lies in donor retention. Retaining donors is where fundraising profit is made, however, organizations lose two out of three donors after the first gift. In a recent study, 69% of nonprofits said they do not or don’t know if they have a strategy for maintaining donor loyalty and a whopping 29% admitted they do nothing when a donor lapses. This is costing hundreds of thousands to millions of dollars in value. Why are we losing so many donors? What can we do to prevent it? Come learn the number one reason why donors stop giving, how investing in major gifts pays off, and how to create a donor loyalty strategy now to deepen their your donor's engagement and increase their giving.

Learning Objectives

At the conclusion of this session, participants will:

  • Understand the economic potential of a loyal donor base 
  • Understand what you need to know about your donors to build their loyalty 
  • Master efficient and impactful ways to make every donor feel appreciated, regardless of the gift or channel, with platform agnostic stewardship tools 
  • Learn how to build a donor loyalty strategy to increase revenue and make it more predictable

Target Audience:

The target audience for this webinar is intermediate to advanced, medium to large-sized non-profit organizations who have a major gift fundraising program and at least one full-time major gift officer, however, all levels can benefit from this webinar.

Speakers: Rachel Muir, CFRE

Rachel Muir, CFRE is Vice President of Training at Pursuant where she transforming nonprofit professionals and organizations into successful, confident fundraisers. When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. Her career spans running successful nonprofit organizations, leading an online fundraising consulting practice, and managing major gift portfolios for some of the country’s largest and most successful nonprofit brands.