Fundraising with Mobile
There are now more cell phones than toothbrushes, and as of 2013, smartphones surpassed regular phone sales. But what are the implications for your nonprofit, and how can you quickly yet effectively craft a mobile impact strategy to advance your fundraising, programs, and overall work? Join the best-selling author of Nonprofit Fundraising 101 for a quick primer and leave with a checklist of the most important tips and tools for your cause!
At the conclusion of this session, participants will:
- Have tips for maximizing mobile fundraising
- Understand why mobile presents a huge opportunity for any nonprofit
- Be able to plan for success and have tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns
About the presenters:
Darian Rodriguez Heyman is an accomplished social entrepreneur, fundraiser, and author. His work “helping people help” started during his tenure as Executive Director of Craigslist Foundation, where he launched their Nonprofit Boot Camp and educated and inspired over 10,000 nonprofit leaders. He edited the best-selling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Wiley & Sons), and is currently writing Nonprofit Fundraising 101. Heyman also co-founded the only conference series devoted to social media for social good, Social Media for Nonprofits, and Sparrow: Mobile for Good, which powers mobile campaigns for nonprofits and government agencies serving the poor. He is a frequent keynote speaker at nonprofit events around the globe and thrives on connecting social change leaders to the best practices, resources, and contacts needed to maximize impact.
Matthew Bauer, CEO and Co-founder, Sparrow
A major focus of the past 15 years of Matt's career has been helping to lead the movement to leverage telecommunications as a force for social impact. His first position was with U.S. House Telecom & Finance Subcommittee back in the mid 80's and then and he went on to co-found three companies and two nonprofits, including one of the first telcos focused on social and environmental impact, BetterWorld Telecom. He has now shifted his time and energy towards Sparrow, a U.S.-based national wireless carrier focused on using mobile services, devices and cloud based apps and content to help end cycles of poverty both in the U.S. and abroad. He is co-author and editor of the Nonprofit Guide to Going Green (Wiley), has been published in a number of regional and national newspapers and magazines, and frequently speaks and lectures on the intersection of telecom and sustainability. He sits on the boards of the American Sustainable Business Council, SF-based Community Technology Network, and the City Craft Ventures Foundation. Matt holds a BA in Telecommunications from Indiana University, an MBA from George Washington University, and has performed executive and remote coursework at MIT.