In it for the Long Haul: How Donor Retention and Major Gifts Can Transform Your Non-profit

Donor transiency is perhaps the single most catastrophic element in today's fundraising world. In this highly-anticipated webinar, John Greenhoe, CFRE, will examine the trend of donor attrition and provide helpful major-gift focused strategies to keep your benefactors. He will share personal experiences and examples from the philanthropy world that illustrate how thoughtful bond-building measures can lead to dramatic increases in donor retention, as well as transformational major and planned gifts.

Learning Objectives
At the conclusion of this session, participants will:

• Understand how donor retention and major gift fundraising are intricately related.
• Be ready to use strategies that will both increase opportunities for major gifts, as well as favorably impact donor retention.
• Know how the effective use of donor discovery calls can lead to long-term fundraising success.

About the Presenter: John Greenhoe, CFRE

John Greenhoe, MA, CFRE, is an international speaker and author who is recognized as a leading expert in major donor relationship building. His book, "Opening the Door to Major Gifts: Mastering the Discovery Call" (2013, Charity Channel Press), is a longtime top seller on the Amazon.com NGO list. "Opening the Door" is the first book to focus on the identification/qualification of new donors. As Director of Major Gifts at Western Michigan University, has has raised millions from both individual and foundation benefactors. His speaking engagements have included keynote addresses at major fundraising conferences in the US, Canada, New Zealand, Europe South Africa. Greenhoe is a certified AFP Master Trainer ande also has a master's degree in philanthropy and development (Saint Mary's, Minn., Univ.). Greenhoe has taught graduate level fundraising courses at two universities and has held the CFRE credential since 2000.