Making Each Rung Count: How to Build a Donor Ladder that Goes from Annual Gift to Ultimate Gift

In an increasingly competitive fundraising world, how do you find, cultivate and grow donors to advance your mission? In this session we will define and delineate the best way to construct each rung so that you may build a successful and holistic fund development program - one that moves the needle for your institution and your donors; producing ultimate gifts and increasing life-time value. This session is set at the beginner/intermediate experience level and is aimed at small to medium-sized shops.

Learning Objectives 

At the conclusion of this session, participants will:

• Understand the components of a well-run major gift and annual fund shop.
• Understand how these components work together to maximize each other.
• Learn key tactics and strategies of donor cultivation and solicitation.
• Understand that the better we lay down the science of philanthropy the more free we are to practice the art of it.