Is Prospect Development Donor-Centered? Yes! The Ethics and Process of Donor-Centered Prospect Development & Data Privacy

In the wake of data scandals, security concerns and a growing number of new data privacy laws, is traditional prospect research still relevant and appropriate for fundraising? How does this ever-changing landscape affect how we fundraise and manage our donors’ data. What are the ethical implications in managing information and using publicly available data? This session will explore the new realities in research and data, discuss the ethics surrounding them and how best to ensure your program uses and manages data effectively.

Learning Outcomes:

Understand the basics of prospect research and what is included in publicly available data;
Gain familiarity with new data privacy laws and how they impact the sector;
Frame an ethical approach to data management and prospect research

Clay Buck
T. Clay Buck, CFRE is a passionate advocate for fundraisers and the missions and donors they serve. He is the Founder and Chief Consultant of Tactical Fundraising Solutions, a full-service fundraising partnership firm focused on developing the systems and operations that drive highly effective fundraising. He has held the Certified Fund Raising Executive certification since 2010, served as President of the Association of Fundraising Professionals Las Vegas chapter for two years, and has been a member of the Advisory Board for Rogare, the fundraising think tank, for which he co-authored the United States Critical Fundraising Report. He is an AFP certified Master Trainer and speaks frequently on fundraising at conferences, workshops and trainings, including the AFP International Conference, the annual APRA conference, the Tessitura conference and many others. He teaches the fundraising courses for the Nonprofit Management Certificate and the Fundraising Certification program at the University of Nevada, Las Vegas. He was recently named one of the top 20 Charity Influencers online.

Ryan Woroniecki
Ryan Woroniecki has been in the fundraising industry for a decade working in various roles at DonorSearch. He started in sales and built out their partners program and ecosystem which includes DonorPerfect, Bloomerang, Salesforce, Bentz Whaley Flessner. In his time he’s helped hundreds of nonprofits segment their database, design prospect management services and plans for specific prospects. He is a former APRA-MD Board member and currently serves as Secretary of the Board at The Giving Institute and on the AFP Foundation external major gifts committee. When he’s not helping nonprofits he’s likely on the kickball field with a craft beer in hand.