Webinars

Presented by Derrick Feldman --- Email fundraising has risen in popularity by 20% over the last year alone. Effective email campaigns are more than just creative design and discussion around a cause; they are a multi-channel ticket to engaging and retaining donors. Derrick will discuss how to make an effective campaign from the importance of design, content, and delivery. Derrick will also provide examples of effective email campaigns and how to create similar campaigns for your organization.

Presented by Chris Kasavich, MBA, CFRE --- When the span between fundraising campaigns is measured in hours, it can be difficult to think about anything but the next major gift. And while a focus on cultivating and soliciting these high-wealth prospects is key to a successful fundraising effort, where do those prospects come from? The most effective fundraising directors know an integrated approach which consistently acquires and upgrades annual giving donors is critical to populating major gift portfolios.

Presented by Linda Lysakowski, ACFRE and Ellen Bristol ---This webinar, based on the upcoming book by Ellen Bristol and Linda Lysakowski, ACFRE will help you look at how your fundraising efforts are really going. Participants in the webinar will have the opportunity to complete the Leaky Bucket Assessment online prior to the webinar.

Presented by Ted Hart, ACFRE ---

Presented by Sandy Rees, CFRE --- Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year. We’ll cover goal setting (using SMART goals), action plans, and ways to keep your plan on track, plus you’ll get some worksheets and checklists that will make the process easy.

Presented by Andrea McManus, CFRE --- Fund Development should be a core function of your organization and of your organization’s long term strategic goals. Yet, we often focus our development planning on the short term, e.g. the Annual Development Plan. And while we typically begin to plan for the next year based on the previous year’s projected results, we don’t often look at development planning through a strategic and long-term focus. Where do we want to be in 3-5 years with our fund development program? How does this dove-tail with where our organization is going? This session will cover how to make that mental and planning shift in our thinking from year-to-year to longer term outcomes and grow philanthropic revenue.

Presented by Derrick Feldman --- Using research from over 10,000 Millennials (age 20-30), Derrick will guide you through what motivates Millennials to give to nonprofit organizations. He will discuss how to create customized campaigns and engagement programs to raise awareness and support from Millennials through online, direct mail, email, and event-based approaches.

Presented by Tom Ahern --- In this revealing session, one of North America's most experienced case writers shares his secrets for properly selling your projects, programs, endowments, initiatives, buildings, renovations, and bright ideas.